When founding Randstad, Frits Goldschmeding asked himself the question on what fundamentals he should build his enterprise.
Frits Goldschmeding asked himself the question on what fundamentals he should build his enterprise
The underlying question was what image of people and society formed the foundation for his strategy. As far as he was concerned, the question was much bigger than only how the enterprise was related to stakeholders as clients, government, unions and competitors. It was also about the policy on prices, dividends, dismissal and government regulations. The most existential question to him was therefore on what fundamentals the vision on the strategy and policies was built.
Goldschmeding searched for inspiration in the liberal arts and sciences, including philosophy, economics and theology. In the annual reports of Randstad in the second half of the 1970s, the 1980s and the beginning of the 1990s, he set the principles of what he names ‘the DNA of the enterprise’. These principles form, to this day, the basis of the DNA of both Randstad and the Goldschmeding Foundation for People, Work and Economy. In the annual reports, the philosophy of Randstad was formulated by three basic principles:
- To know, to serve and to trust are the result of the ethical aspect of things in which love plays a role;
- The company is seen as a cooperation in which the simultaneous promotion of interests of all directly and indirectly involved people ensure the continuity of the enterprise;
- Despite human imperfection, people involved are expected to pursue perfection in all their actions.
These basic principles constitute the intellectual heritage of Frits Goldschmeding and are therefore central to the Goldschmeding Foundation for People, Work and Economy.