A World to Win Conference

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Erasmus University Rotterdam Burgemeester Oudlaan 50 Rotterdam

A World To Win is a conference organised by the Erasmus Happiness Economics Research Organisation (EHERO) and the Erasmus Institute for Philosophy and Economics (EIPE). The conference is held during the European Happiness Days and takes place from 20-24 March 2017. The theme of the first two days will be The Happy Economy, of the third day The Good Economy, and of the last two days The Examined Economy.


The aim of The Good Economy: A World To Win on Wednesday, is to bring together an international group of business leaders, policy makers and researchers. Issues that will be addressed during this day are: What is a ‘good’ economy? Why is the homo economicus concept still the prevailing view in economics? What is the licence to operate of business, what is good business, and how can business be a force for good? And why are ethics and morality, values and principles often seen as uncool, despite being vital for both the performance and especially the health of the organisation. And why is profit still the only business metric on which success tends to be measured rather than a more inclusive and balanced focus on societal value: people, planet and profit? Finally, can capitalism work for the greater good, transforming the economy into a good economy?


Keynote speakers include Prof. dr. Jan Peter Balkenende (Rotterdam, chair), Erik Angner (Stockholm) and Prof. dr. Raj Sisodia (US), professor of Global Business. During The Good Economy Day, Circle Economy will, as part of the project ‘Circular Cities Dashboard’, present an academic paper conceptualising circular jobs. The paper presents a standardised method to measure the number of circular jobs on the backdrop of urban and innovation theories.